Initiated and developed a measurement strategy for GO Transit’s Digital Channels. Created a more robust post-campaign structure, integrated regular use of Google UTM parameters, and developed KPIs catered to each channel.
RT @allareblessed If you're still social distancing, washing your hands, limiting contact with people, and wearing a mask, please retweet this tweet. I just want others to know it's not overreacting, it's caring about your health and saving lives.