GO Transit: Digital Measurement Strategy

Initiated and developed a measurement strategy for GO Transit’s Digital Channels. Created a more robust post-campaign structure, integrated regular use of Google UTM parameters, and developed KPIs catered to each channel.

Let's talk about your new project

Get in touch

RT @allareblessed If you're still social distancing, washing your hands, limiting contact with people, and wearing a mask, please retweet this tweet. I just want others to know it's not overreacting, it's caring about your health and saving lives.

About 2 months ago from Alex's Twitter via Twitter for iPhone

Copyright © 2016 Alex Vainberg.